Privacy Policy

Privacy Policy

Petential AI
Last Updated: [30/10/2025]

1. Introduction

Welcome to Petential AI. We provide AI-powered communication and automation services for veterinary practices in the United Kingdom, including AI WhatsApp messaging, email communication, and AI phone call assistance.

This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website or use our services.

By using our services, you agree to the terms outlined in this policy.

2. Who We Are

Petential AI
AI Communication & Automation for Veterinary Clinics

We may act as a:

Data Controller when collecting information from you directly (e.g., email enquiries, consultations).

Data Processor when handling data on behalf of veterinary practices and clinics (e.g., client contact information, scheduling data).

3. Information We Collect

a. Information You Provide

Name

Email address

Phone number

Business / veterinary practice name

Payment information (handled securely through third-party providers)

b. Automatically Collected Data

IP address

Device type and browser

Website usage analytics (e.g., pages viewed, navigation behaviour)

c. Client Customer Data (When Providing Services to Vets)

This may include:

Pet owner names

Pet owner phone numbers

Appointment requests and enquiries

Messages exchanged over WhatsApp, email, or phone automation

This data is processed strictly under your instruction.

4. How We Use Personal Data

We may use personal data to:

Provide, operate, and improve our AI messaging and automation services

Deliver technical support and account management

Improve user experience and service performance

Communicate updates, alerts, or important notices

Comply with our legal obligations

We do not sell personal data to third parties.

5. Legal Basis for Processing (UK GDPR)

We process data under the following legal bases:

Contract Performance – to provide services to you

Legitimate Interests – to maintain and improve our services

Consent – where required, such as for marketing communications

6. Data Sharing

We may share information with trusted service providers who support our operations, including:

WhatsApp Business API platforms

CRM and workflow automation software

Cloud data hosting and backup services

Email and SMS delivery platforms

These providers are required to comply with UK GDPR and may not use the data for their own purposes.

7. Data Retention

We retain personal data only for as long as necessary to:

Deliver our services

Comply with legal, tax, or audit requirements

You may request data deletion at any time.

8. Your Data Rights

Under UK GDPR, you have the right to:

Access your personal data

Request corrections

Request deletion

Restrict or object to processing

Request a portable copy of your data

To exercise your rights, contact us at:
Email: [[email protected]]

9. Data Security

We use technical and organisational security measures such as:

Encrypted data transmission

Controlled system access

Secure cloud infrastructure

However, as with all digital systems, no method is 100% guaranteed secure.

10. International Transfers

Some service providers may process data outside the UK. When this occurs, we ensure lawful safeguards, such as Standard Contractual Clauses, are applied.

11. Policy Updates

We may revise this Privacy Policy occasionally. Updated versions will appear on this page with a revised date.

12. Contact Us

For questions or data-related requests, contact:

Petential AI
Email: [[email protected]]